Because of rising concerns about the problem of obesity, food manufacturers and retailers have been bombarded with a lot of criticism and threats of new regulations. In response, many companies are doing more address this problem.

Alec Foege, in reporting for JWT Intelligence, says: ” In the U.S., the Children’s Food and Beverage Initiative—helmed by the Council of Better Business Bureaus, partnering with corporations including McDonald’s, Kraft, and PepsiCo—has outlined restrictions for ads targeting kids that would go into effect in 2014. Participating companies will typically only advertise products that provide an essential children’s nutrient and have lower levels of calories, fats, sugars, and sodium. Third-party validation may be a solution for some marketers. Subway recently became the first restaurant chain to sign up for the American Heart Association’s Heart-Check Meal Certification logo, which will be displayed next to qualifying options. And some brands are convening expert panels to help them reformulate their offerings, such as Jamba Juice’s Healthy Living Council.”

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