Fashion Adds Fuel to Fast-Growing Retail E-Commerce Sales

Online apparel retailing is taking off — and this is expected to continue for several years. According to eMarketer: “Online buying in 2012 has expanded far beyond early-adopter favorites like books, music and video. While sales of such E-commerce staples continue to grow, the apparel and accessories category—a product type for which shoppers’ desire to touch, feel and try on items before making a purchase was long seen as a deterrent to online sales—is now climbing faster than any other E-commerce product segment.”
Click the chart for more from eMarketer.

US Apparel and Accessories Retail Ecommerce Sales, 2010-2016 (billions, % change and % of total retail ecommerce sales*)

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