According to Ann Zimmerman of the Wall Street Journal: “Sony and Samsung Electronics are trying to force retailers to rein in discounts on televisions, a tactic aimed at preserving profit margins that may also help protect chains such as Best Buy and Target from cutthroat online competition. The new policies by two of the world’s largest TV makers prevent U.S. retailers from advertising or selling televisions in stores or online for less than the prices set by the manufacturers. But the manufacturers are taking a gamble if consumers resist the higher prices.”

Will this work? What do you think?

  Photo by Bloomberg News