Sahar Kasiri buys knitware for the Evans brand in the UK. As a girl she would pretend to sit on a plane and go on a business trip. She also liked fashion programs on TV, and wondered who the people were who were watching the catwalks. A career adviser told her that people actually do travel round the world buying clothes for shops. “As a girl, it was just the most fascinating thing ever.”

As this video shows, she still feels that way.