Yesterday, we looked at key resume mistakes to avoid. To complement that post, we now consider matching your resume to the job.

This post is by guest blogger Bart Turczynski. He is a career expert. And a content editor. His career advice has been published by Workopolis, HuffPost, and CareerBuilder. Thank you to Bart and to Uptowork.com — a career advice site — for the discussion and visual in the post.

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Matching Your Resume to the Job

How do you target your resume to get that unicorn marketing job? You are great at marketing. You would sell Google Ads to Google. But there’s something preventing you from landing that one-in-a-million job.

Want to know what that is? Your marketing resume. If you want to do marketing for that unicorn company, you need to do your magic and market yourself first.

You know what employers hate about all the resumes they receive? When they feel like something has not been written with them in mind. Did you know this? In fact, 1 in 3 recruiters auto-reject generic resumes.

The solution is to apply personalized marketing special sauce. Does one-size-fits-all work? Nope, one-size-fits-you.

The infographic below will help you to customize your resume to meet the specific employer’s needs. And it will boost your chances of landing a job.

By the way, if you do not apply directly to the hiring manager or the business owner, your resume will probably go through an applicant tracking system (ATS). Such a tracking system is kind of like Google’s slower cousin. It tracks use of resume keywords and rates each application on how well it matches the job description.

By reading the infographic that follows, you will be able to figure out what the job listing requires. Then, tailor your resume. And use the right keywords. You’ll land that job faster than you would otherwise. Click the image; and then click it again in the new window for a larger version.