Entertainment Retailing Is Big in 2015! See Gillette’s Movie Tie-In.
The year 2015 will be remembered for mega blockbuster movies and an unprecedented use of promotional tie-ins to movies.
According to Advertising Age, Gillette earned the “‘sharpest movie-tie in’ for its campaign around Marvel’s Avengers: Age of Ultron film, which included this spoof ad for mythical Avengers-inspired razors.”
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