Monthly Archives: December 2012

The “Dark Art” of E-mails from Retailers

Posted on December 19, 2012 by bermanevansretail

Retailers are working very diligently to get shoppers to react to their E-mail offers — in an environment where people often view such e-mail as spam or junk. As Elizabeth Holmes reports for the Wall Street Journal: “The first one … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | Leave a comment

Wal-Mart’s Bribery Case in Mexico

Posted on December 18, 2012 by bermanevansretail

The investigation into bribery in Mexico involving Wal-Mart executives in that country (see our earlier post for some background on the matter) continues unabated. Today, a cover story by David Barstow and Alejandra Xanic von Bertrab, that appears in the NY … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

Understanding Shoppers’ Use of Coupons

Posted on December 17, 2012 by bermanevansretail

Look at this infographic to see how important couponing is as a promotion tool for retailers in the United States. Despite the shifts in technology, shoppers still like their coupons.    

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment