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Monthly Archives: November 2012
Tips for Better Store Branding
Properly conveying the retailer’s name — its positioning strategy — is essential for long-term success. As noted at the Fresh Web site (from Manthan Systems, a business intelligence firm): “What’s the first name that comes to your mind when you … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Best Buy, customer expectations, entrepreneur, experiential retailing, Macy's, merchandising, retail image, retail positioning, shopping, social media, store name, Target, tips, trends, Wal-Mart, Walgreens
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Copenhagen’s Noma Named the World’s Best Place to Eat
For three consecutive years, the World’s 50 Best Restaurants’ Web site has named Noma in Copenhagen, Denmark as the best restaurant on the planet. Recently, Noma underwent a dramatic design change to better reflect the eatery’s positioning as “A Time and … Continue reading
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Copenhagen, customer expectations, Denmark, experiential retailing, global, Noma, planning, restaurants, success, world's best
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Tips for Cash Flow Management
Cash flow management can make or break a retailer. If money is pouring out (expenditures) much faster than it is coming in (receipts), then there is major trouble ahead. Click the image for several cash flow tips.
