Monthly Archives: November 2012

Be Wary of Black Friday and Cyber Monday Scams

Posted on November 14, 2012 by bermanevansretail

Take a look at this infographic from Coupon Audit. Post suggested by KCJ  

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment

Consumer Psychology: A Key Driver of Shopping

Posted on November 13, 2012 by bermanevansretail

Help Scout has put together a very good infographic about better understanding consumer psychology. Take a look.  

Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

A Free Guide to Starting Your Own Business

Posted on November 12, 2012 by bermanevansretail

The Small Business Administration offers a free 30-minute tutorial (course) for new entrepreneurs. It has both audio and slide-show components. At the end of the tutorial, a participant can get a certificate of completion from the SBA!! Click the logo … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , | Leave a comment