Monthly Archives: November 2012

Tips to Protect Your Passwords

Posted on November 8, 2012 by bermanevansretail

Evans on Marketing Are your passwords strong enough to minimize your chances of identity theft or an invasion of your privacy? As Nicole Perlroth, New York Times reports: “It is absurdly easy to get hacked. All it takes is clicking … Continue reading →

Posted in Privacy and Identity Theft Issues, Social Media and Retailing, Technology in Retailing | Tagged , , | 1 Comment

Coach Wins Damages Against Online Counterfeiters

Posted on November 8, 2012 by bermanevansretail

Manufacturers and legitimate retailers are typically very diligent in protecting their rights to their brands, logos, designs, etc. The illegal counterfeiting business has become a multi-billion enterprise around the world. Many legitimate firms have sued to protect their rights. Coach — … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Why Consumers May Struggle with Online Shopping

Posted on November 8, 2012 by bermanevansretail

Tealeaf, an IBM company, has developed software that enables online retailers to see the points in the purchase process where shoppers struggle, get frustrated, and abandon a purchase before checking out. Here are the first steps in the purchase process. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , | Leave a comment