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Monthly Archives: August 2012
New Ikea Catalogs: A 3-D Look
Ikea is one of the world’s best global retailers; and it is always looking for ways to excite its customers while also keeping costs under control — in order to maintain its low-price strategy and generate profits at the same … Continue reading
Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer
Tagged 3-D, catalog, customer service, Ikea, information, merchandising, promotion, shopping, technology, trends, video
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Conflict Minerals: Legal Vs. Ethical Retailing
According to Wikipedia, conflict minerals are “mined in conditions of armed conflict and human rights abuses, notably in the eastern provinces of the Democratic Republic of the Congo, by the Congolese National Army, and various armed rebel groups, including the … Continue reading
Cross-Channel Retailing: A Special Report
Click the image below to access a new report on the multiple touchpoints involved with retailing today. This is a topic about which one can never learn enough! As the report notes: “The terms multi-channel, cross-channel, and omni-channel are used … Continue reading
Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together, Technology in Retailing
Tagged Aberdeen, customer expectations, multichannel, omni channel, online shopping, opportunity, shopping, tips, trends
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