Monthly Archives: August 2012

A Career in Information Technology

Posted on August 27, 2012 by bermanevansretail

There are a lot of information technology (IT) career opportuniies in retailing. Watch this Starbucks’ video for an example of the possibilities at just one retailer.    

Posted in Career Video Clips, Careers in Retailing, Global Retailing, Technology in Retailing | Tagged , , , , , | Leave a comment

Mary Portas: A Woman’s Apparel Shop That Is Right on Target

Posted on August 27, 2012 by bermanevansretail

Watch this video with Mary Portas who describes her very appealing merchandising philosophy, her emphasis on customer service, and her use of experiential retailing.    

Posted in Retail Executive Interviews, Video Clips (non-career) | Tagged , , , , , , , , | Leave a comment

The Boom in Location Tagging: An Opportunity for Retailers

Posted on August 27, 2012 by bermanevansretail

It is certainly time for retailers to better understand how people are using location tagging via their mobile devices — and to act appropriately in driving more of those people to their stores. As reported by eMarketer: “Mobile audience media … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | Leave a comment