Monthly Archives: July 2012

The Art of Social Gifting

Posted on July 22, 2012 by bermanevansretail

Some retailers are quite innovative in the tactics that they utilize to generate shopper enthusiasm through social media. One emerging tactic is known as social gifting. For example, as reported by Chain Store Age: “Brooklyn, N.Y.-based apparel retailer Brooklyn Industries, which … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

Should You Pursue the Entrepreneurial Or Corporate Path?

Posted on July 22, 2012 by bermanevansretail

BestFranchise.org provides a lot of useful information at its Web site. For a person who is trying to determine whether or not he/she should pursue an entreprenurial or cororporate career ladder, BestFranchise.org has a free 32-item quiz: “If in these questions, … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , , | Leave a comment

The Annual Retail Theft Survey

Posted on July 21, 2012 by bermanevansretail

In its 2012 annual survey of retail theft, Hayes International found that: “Shoplifters and dishonest employees stole over $6.0 billion in 2011 from just 24 major retailers, according to the 24th Annual Retail Theft Survey conducted by Jack L. Hayes International, … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , | Leave a comment