Monthly Archives: July 2012

E-Gift Cards: The Impact on Consumer Loyalty

Posted on July 11, 2012 by bermanevansretail

E-gift cards are gaining in popularity. According to Promo’s Patricia O’Dell: “Marketers of loyalty programs are discovering the value in E-gift cards as a way to deliver instant gratification once a particular threshold is met, to say thanks or apologize … Continue reading →

Posted in Part 1: Overview/Planning, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment

Retail Redefined – Investing for Success Through 2015

Posted on July 11, 2012 by bermanevansretail

Click the image to access this Retail TouchPoints report sponsored by Junction Solutions: “The report will help retailers plan and prioritize around emerging trends from now through 2015.”

Posted in Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , | Leave a comment

What Can Retailers Do to Revive Less Desirable Locations?

Posted on July 11, 2012 by bermanevansretail

There are many shuttered retail facilities, often because of the impact of the recent recession. One particular casualty has been the gas station — thousands of which have gone out of business around the country. So, what can be done … Continue reading →

Posted in Part 4: Store Location Planning | Tagged , , | Leave a comment