Monthly Archives: May 2012

Sales Tax Fairness

In this infographic, the National Retail Federation raises several points about the fairness of sales tax policies in the United States.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , | 2 Comments

Small Business Owner Asks Congress to Level the Sales-Tax Playing Field

This is a plea from one small-business owner to fix the different rules sales taxes under which physical stores must operate versus their online competitors.

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Video Clips (non-career) | Tagged , , , , | 1 Comment

Are Men ‘Out-Shopping’ Women?

According to iProspect, 70 percent of affluent men prefer to research and buy online, reports CNBC’s Courtney Reagan.

Posted in Part 3: Targeting Customers and Gathering Information, Video Clips (non-career) | Tagged , , , , | 1 Comment