Monthly Archives: May 2012

How McDonald’s Came Back Bigger Than Ever

As Keith O’Brien writes about McDonald’s in the New York Times: “The company’s bottom-line success in recent years has been unmatched by its traditional burger-chain competitors. Wendy’s and Burger King have been losing market share, while McDonald’s has been growing, … Continue reading

Posted in Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , | Leave a comment

Digital Tools Key for Grocery Shopping, Online and Off

Online food shopping has not lived up to many predictions. However, the Internet has a growing role to play. As reported by eMarketer: “‘What is changing—and rapidly—is how likely grocery shoppers are to use a variety of digital tools to … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Technology in Retailing | Tagged , , , | Leave a comment

Mobile Wallets Have Uphill Climb to Consumer Acceptance

Why aren’t more consumers embracing mobile wallets when shopping? Click the chart to find out. 

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , | Leave a comment