Monthly Archives: March 2012

True Fit Is Online Retailers’ Latest Attempt to Help Consumers Buy Right Size; No Tape Measures

Posted on March 22, 2012 by bermanevansretail

As Christina Binkley reports in the Wall Street Journal: “Online clothes shopping keeps promising more: flash sales, up-to-the-minute styles, inside peeks at the runway, and exclusive designer interviews. What every shopper wants and no one delivers, though, is the guarantee of … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , | Leave a comment

More Online U.S. Retailers Shipping Globally

Posted on March 21, 2012 by bermanevansretail

If you lived in Australia, would you buy from Macys.com? For a $100 item it might cost another $200 for the value-added tax (yes, that’s something we don’t have in America) plus shipping. Take a look at the international section of … Continue reading →

Posted in Global Retailing, Online Retailing, Part 5: Managing a Retail Business | Tagged , , , , , , , | Leave a comment

Why You Can’t Win If a Story Goes Viral

Posted on March 16, 2012 by bermanevansretail

Click the photo for the story behind the story — how do you ever combat bad publicity that spreads like wildfire? The falsities spread about Apple’s working conditions in China. This is Mike Daisey, during his one-man show “The Agony … Continue reading →

Posted in Global Retailing, Social Media and Retailing | Tagged , , , , , | Leave a comment