In 2002, the Crocs shoe/sandal became an overnight phenomen. Few thought the firm would progress beyond fad status.
It certainly has. As described by the National Retail Federation: “From innovative sustainability practices that reduce waste to giving back to the community, discover why footwear retailer Crocs has distinguished itself as a retail innovator, and its CEO and President, John McCarvel, the recipient of NRF’s prestigious 2013 Retail Innovator of the Year Award, awarded at Retail’s BIG Show.”
Watch a brief video clip.