Monthly Archives: July 2012

How to Better Use Pinterest in Market Segmentation

Posted on July 31, 2012 by bermanevansretail

Pinterest (an online pinboard, where you can “organize and share things you love”) is a social media phenomenon, attracting millions of users each day — who “pin,” browse, get receipes, etc. Now, it is time for retailers to better utilize Pinterest … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | Leave a comment

E-Commerce & Multi-Channel Fulfillment

Posted on July 31, 2012 by bermanevansretail

In a recent white paper, Exel (a contract logistics provider) noted that: “Due to the rapid increase in online sales, many retailers are outgrowing their supply chain infrastructure, forcing a decision of how and where to invest. Because of this … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , | Leave a comment

Retailers’ Urban Idea: Think Smaller

Posted on July 30, 2012 by bermanevansretail

When many big-box retailers — and even chains with medium-sized stores — move into urban locations, they need to think differently. The smaller space has to be used creatively. According to Stephanie Clifford: “As young Americans move to cities, retailers that grew up … Continue reading →

Posted in Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , | 1 Comment